Fiesta Bowl

Dedicated to serving the community, fueled by the spirit of competition.

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Deborah Maloney

The Fiesta Bowl strives to create a positive economic impact for Arizona and focus on the community while having fun.

In 1971 nine visionaries broke into the ranks of the established bowl system, making Arizona’s first college football bowl game a reality. While the goal of those nine Fiesta Bowl Founders was to put into motion a post-season college football matchup, the organization has grown to be much more than a game.

The Fiesta Bowl’s vision is to be a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, we believe in the importance of fostering a culture of community outreach and service. Based in Scottsdale, the Fiesta Bowl hosts a variety of local events each year, as well as two elite bowl games – the PlayStation Fiesta Bowl held at University of Phoenix Stadium and the Motel 6 Cactus Bowl held at Chase Field. At the core of our organization, though, is Fiesta Bowl Charities, which has contributed more than $8 million to Arizona nonprofits over the past six years, $2 million this past season alone.

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